Jeff Peda

Sales Consultant

Jeff Peda has been a highly respected member of the wine industry for more years than we care to count (or that he will admit). He has sold wines for Hogue, Kim Crawford, Pepper Bridge, Toasted Head, and Blends, Inc.


Channeling his years of experience and relationship, Jeff opened his own sales and marketing company in 2016, VinCru USA.  Based in Seattle, he represents his client wineries in Washington, Oregon, Idaho, Montana and Alaska. He passionately and proudly represents Washington wineries; Forgeron Cellars, Co Dinn Cellars, Thurston Wolfe, and Townshend Cellar, Oregon winery, R. Stuart & Co., California wineries; Renwood and The Cleaver, Argentina wineries Bodegas Vistalba, Tomero and Argento and from Uruguay, Bodega Garzón, 2018 New World Winery of the Year.


What Jeff loves most about representing Forgeron Cellars is that Forgeron is a prestigious brand with an old-world approach to winemaking. Forgeron sources from some of the best vineyards in Eastern Washington and offers a unique expression of the region.

If you represent a store or restaurant looking for exceptional small-lot wine, I'm your guy. Let's talk.

Meet the team

Jeremy Baker
General Manager
Cody Janett
Griffin Sprague
Woodinville Tasting Room Manager
Jeff Peda
Sales Consultant
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