Jeff Peda

Sales Consultant

Jeff Peda has been a highly respected member of the wine industry for more years than we care to count (or that he will admit). He has sold wines for Hogue, Kim Crawford, Pepper Bridge, Toasted Head, and Blends, Inc.


Channeling his years of experience and relationship, Jeff opened his own sales and marketing company in 2016, VinCru USA.  Based in Seattle, he represents his client wineries in Washington, Oregon, Idaho, Montana and Alaska. He passionately and proudly represents Washington wineries; Forgeron Cellars, Co Dinn Cellars, Thurston Wolfe, and Townshend Cellar, Oregon winery, R. Stuart & Co., California wineries; Renwood and The Cleaver, Argentina wineries Bodegas Vistalba, Tomero and Argento and from Uruguay, Bodega Garzón, 2018 New World Winery of the Year.


What Jeff loves most about representing Forgeron Cellars is that Forgeron is a prestigious brand with an old-world approach to winemaking. Forgeron sources from some of the best vineyards in Eastern Washington and offers a unique expression of the region.

If you represent a store or restaurant looking for exceptional small-lot wine, I'm your guy. Let's talk.

Meet the team

Jeremy Baker
Managing Partner
quote After 10 years in Sonoma, I am so excited by the opportunity and potential for Walla Walla and Washington wine. The future is bright and Forgeron is a fantastic place to be.
Cody Janett
quote Born and raised in Eastern Washington, I've grown up with Washington wine. I can't imagine a better place to be making wine.
Anne Hull
Wine Club & Walla Walla Tasting Room
quote I love spending time getting to know customers and club members! Join us for an event at the winery, or book a Private Tasting Experience.
Allyse Ingalls
Woodinville Tasting Room Manager
quote Can't make it to the winery? We look forward to having you at the tasting room in Woodinville! We have all of the wines available to pour in your glass. Come by and see us soon.
Jeff Peda
Sales Consultant
quote If you represent a store or restaurant looking for exceptional small-lot wine, I'm your guy. Let's talk.
{{ isopenloveTitle }}
Copy and paste this URL to a safe place so you can reference it later.
{{ sharethisobj.title }}
Forgeron Cellars Mailing List
  • "Email" is required
  • Invalid email
  • "First Name" is required
  • "Last name" is required
  • "State" is required
  • "City" is required