Vineyard Shot

News

Forgeron Cellars is getting a fresh new look!

Our new logo and label center around the Fleur-de-lis, symbolic of my French heritage and wine training in Burgundy. Designed to depict forged metal, we pay homage to our origins and the blacksmith shop here in Walla Walla--as so often you find Fleur-de-lis crafted in ferrous metal. Our new colors will be light and feminine, because, while I love to make big, bold, masculine wines, I'm proud to be a woman winemaker!

Changing your look is not easy and not a decision to make lightly. When I first decided to chop my hair short, it was a difficult decision for sure. But I knew, if I really hated it, it would grow back. It's a much bigger commitment to change the Forgeron brand look! I have to say though, I'm pretty excited about this fresh new face for Forgeron.

How it all began

When I started the winery back in 2001, two things really defined us:

  • our decision to set down roots in downtown Walla Walla
  • my French roots, and viticulture and enology training in Burgundy.

We were the 23rd winery to put roots down in Walla Walla, Washington and I was so excited to stake our claim by putting our full production winery right downtown--just four blocks from the Marcus Whitman Hotel and the great restaurants on Main Street. It was serendipitous that our new home was on the site of a turn-of-the-Century blacksmith shop. Blacksmiths are serious artisans--it's not easy to create such beauty from ferrous metal; not only does it require great skill and patience; you must truly be passionate about your trade. This was point number one that really clicked with me, as these are requirements to make wine at a small winery.

Then, when we were digging up the foundation, making way for the crushpad, we unearthed a stash of old horseshoes. I love horses and ride 2-3 times per week. This was a second connection to our place that really felt good for me. Thus, we decided to name the winery Forgeron Cellars. Forgeron is the French translation for 'Blacksmith'. Much of our branding to date has been focused on the story of our place and how we got our start.

Fast forward to 2016, our 15-year anniversary! We've grown so much and have such a wonderful 'cru' of family and friends and we're making nearly 8,000 cases per year. We see many of our friends at our two tasting room locations in Walla Walla and Woodinville, and we have distribution in five states and we're growing! Reflecting on the fact that our wines are sold beyond the doors of our Walla Walla winery, we realized that while the story of our place and how we got our start is still very important, it's not the primary story we need to tell people when they get introduced to our wine.

The primary story revolves around our experience, credibility, curiosity, and passion. 
Our new logo and label center around the Fleur-de-lis, symbolic of my French heritage and wine training in Burgundy. Designed to depict forged metal, we pay homage to our origins and the blacksmith shop here in Walla Walla--as so often you find Fleur-de-lis crafted in ferrous metal. Our new colors will be light and feminine, because, while I love to make big, bold, masculine wines, I'm proud to be a woman winemaker!

All of us here at Forgeron are very excited to start this new year with a fresh new feeling. We hope you like it too! It will take a little while to make the complete transition. We'll still be working on our website, and we'll be selling the black and red label for a couple of wines through the end of the year. When you're shopping in stores, please look for both! And if you don't find what you're looking for, please ask!

Santé!
Eve

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L.M. Archer, FWS, 425Magazine.com, July/August 2013

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Paul Gregutt, Unfined & Unfiltered - PaulGregutt.com, July 14 2013

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February 21-March 24 - The Herbfarm in Woodinville adds 2011 Ambiance to March's "Super Cattle in Seattle" Theme Menu

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Marie-Eve Gilla represents Forgeron Cellars & the WA State Wine Commission on Quebec, Canada.

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Sean Sullivan pairs 2010 Lt Harvest Riesling & Theo Chocolate for Q13 News

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Sean P. Sullivan, WA Wine Report for Q13 Fox News

 

The Herbfarm in Woodinville adds 2010 Late Harvest Riesling to January's "Truffle Treasure" Theme Menu

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Silver Label
Forgeron Wine Now Available in Quebec, Canada!

In Quebec, Fans of Forgeron can now visit their local "Societe des Alcohol du Quebec" stores for some of Marie-Eve's Vins d'inspiration française...